Amazon Prime Day 2024 is on the way—here's what you need to know (2024)

Amazon Prime Day 2024 is less than two weeks away! The retail giant is debuting this year's iteration of its super sale on Tuesday, July 16 and it'll feature some of the best deals you can find on the web. To help you take advantage of the best summer savings, we’re breaking down everything you need to know about the mega sale, including early Amazon deals available now.

What is Amazon Prime Day and how does it work?

Amazon Prime Day is an annual two-day shopping event for Amazon Prime members. Each year, the sale is met with doorbuster deals on some of our favorite products—think huge savings on headphones, robot vacuums, air fryers, and so much more.

Ahead of Prime Day 2024, you can expect plenty of incredible early Amazon deals leading up to the huge shopping event. The exclusive two-day sale is available to both new and existing Prime members. Not an Amazon Prime subscriber yet? Don't worry, you can sign up today to start saving.

When is Amazon Prime Day 2024?

Amazon Prime Day 2024 is set to start on Tuesday, July 16 and end on Wednesday, July 17. The shopping event is typically a 48-hour shopping event featuring some of the best savings on must-have gadgets and home goods.

Previous Prime Day dates

• July 11 and 12, 2023
• July 12 and 13, 2022
• June 21 and 22, 2021
• October 13 and 14, 2020
• July 15 and 16, 2019

Do you need an Amazon Prime membership to shop Prime Day deals?

Yes. Amazon Prime Day is exclusive to Prime members. The event features the best deals for those with a Prime subscription. If you're not a Prime member, you can sign up for an Amazon Prime free trial or a Prime membership today. Newcomers can simply create a free account and enjoy a 30-day free trial of Prime and then pay the monthly fee of $14.99. You can also get discounted Prime memberships if you're a student or qualify for government assistance.

How much does Amazon Prime cost?

A standard Amazon Prime membership will run you $14.99 per month, or $139 for a one-year subscription. Meanwhile, students and qualifying government assistance recipients can sign up for Prime for up to 50% off.

What should I buy during Amazon Prime Day?

If you've been waiting for deep discounts on TVs, laptops, countertop appliances, or robot vacuums, Amazon Prime Day markdowns offer rare discounts on hundreds of best-selling brands. In years past, Amazon Prime Day has boasted impressive savings on big-ticket items, making it the perfect time to invest in new gadgets and home essentials. If you're looking to elevate your at-home entertainment setup, we suggest shopping for deals on top-rated smart TVs. Meanwhile, if you want to cook up restaurant-quality dishes at home, look to markdowns on customer-favorite air fryers, cookware sets, and pressure cookers.

Can you return Prime Day deals?

In most cases, yes! Though there are some items Amazon won't let you return, the site does still offer a 30-day return window on most purchases made during Prime Day.

How many times a year does Prime Day happen?

Amazon Prime Day historically takes place annually every July, but the retailer has expanded its sale offerings in the last two years with fall and spring iterations. Below, we've highlighted the previous Prime Day dates.

• Amazon Big Spring sale 2024: March 20 through March 25, 2024
• October Prime Big Deal Days sale 2023: October 10 and October 11, 2023
• Amazon Prime Day 2023: July 11 and July 12, 2023
• Prime Early Access sale 2022: October 11 and October 12, 2022

What stores offer competing Amazon Prime Day sales?

Although Amazon Prime Day is exclusive to Amazon, plenty of other popular retailers typically offer similar sales. Historically, we've seen competing sales on top-rated products at Walmart, Target, Nordstrom, Lowe's, Wayfair, and Best Buy. If you still don't have an Amazon Prime account by the time Amazon Prime Day 2024 rolls around, it may be a good idea to shop at other retailers that offer price-matching services.

The best Amazon deals to shop right now

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Prices were accurate at the time this article was published but may change over time.