BMO U.S. hiring Senior Marketing Manager - US Checking in Chicago, IL | LinkedIn (2024)

Here’s the person we’re seeking to join our team:

You’re a dynamic, capable, experienced marketer and strategic thinker with a strong appreciation for data-driven results and finding innovative ways to reach and engage new audiences. You’re fascinated by consumer behavior. You’re adept at bringing together multiple ideas and data points and synthesizing them into a unified point of view—even when there is ambiguity. You operate well in a fast-paced environment where priorities and direction evolve frequently to ensure we’re providing the best products, services and offers possible to our customers. You’re a team player, and no job is too big or too small for you. You value being part of a team, and working together to ensure the job is done right, and done well.

But most importantly: you want to be part of a team of problem-solving, fun-loving, smart and collaborative people who are committed to producing outstanding work.

As a part of the Personal & Business Banking U.S. Deposit marketing team, you will be accountable for helping to drive deposit and account growth across BMO’s suite of checking products. That means writing compelling, insight-driven briefs for our agency partners. It means building and maintaining a strong and collaborative partnership with our business to produce effective marketing campaigns. And it means evaluating our performance data, analyzing success and opportunities, and surveying the competitive landscape to come up with campaigns that persuade consumers to join—and stay with—BMO.

You love working in Excel, Power BI, Tableau and other reporting sources to visualize data, glean insights, and propose next steps based on what you find. You will forecast spend and performance goals and use data to refine our strategies to optimize growth and limit attrition. And you’ll feel comfortable working in a fast-paced and highly matrixed organization to ensure we’re producing engaging, high-quality marketing that drives deposit growth and retention across the U.S. market.

Responsibilities – here are some of the things you’ll be doing in this role. These can evolve as our business grows and evolves:Within the first 30 days, you’ll:

• Cultivate and build relationships with your business and functional group partners including the checking product and strategy team, market strategy team, checking marketing team members, digital marketing, legal, risk and compliance, and other groups to successfully and efficiently grow our checking accounts and balances in the U.S.
• Assist with budget tracking, incentive tracking, promo codes and campaign execution, as needed to ensure our ability to deliver high-value campaigns to our front-line, prospects and customers.
• Review and develop analysis based on current reporting for checking on a weekly basis.
• Develop and maintain relationships with internal/external partners to include vendors and suppliers, and begin to take over executional duties for campaign execution.
• Understand the lifecycle and customer reporting templates and how to analyze them effectively, and set up regular meetings with partners to ensure transparent cooperation
• Manage projects within Workfront tool, check for daily workflow, escalate questions and priorities and partner with LRC on reviews and approvals with agencies and partners.

Within the first 60 days, you’ll also:

• Identify emerging issues and trends from multiple competitive intelligence tools and resources to inform decision-making.
• Identify KPIs to help us measure our success, and partner with the Checking Marketing Team Lead and other checking team members to incorporate these into our weekly, monthly and quarterly reports, as needed, to ensure that we’re able to track and analyze performance data to measure effectiveness and find opportunities for improvement. This includes building reports in both Excel, and Power BI, and telling the story visually through PowerPoint.
• Independently manage the budget for Checking media and incentive forecast, accruals and spend.
• Build projects in Workfront, managing all aspects of the project with internal and external partners and independently handle weekly intake, status and report calls, as needed.

By the end of your first 90 days, you’ll also:

• Assist our deposit, segment, and lifecycle partners to ensure our briefs are balancing our desire to grow quickly, with quality drivers that add measurable value and KPIs designed to drive stickiness and quality relationships.
• Monitor progress against milestones and recommend and implement adjustments as necessary to meet business objectives.
• Provide input into the planning and implementation of annual checking marketing and budgets.
• Partner closely with strategy, product and other partners to innovate our offerings and best position BMO to win in US deposits, based on data driven analysis.
• Lead checking account and customer acquisition strategy and execution for US Retail Deposits including integrated marketing acquisition campaigns, digital and affiliate marketing, traditional media and owned channels, in-branch experience, creative and collateral, customer journeys and field communications.
  

Qualifications:

• 5 - 7 years of relevant experience and post-secondary degree in related field of study.
• Bachelor’s Degree in marketing, advertising or communications, or related field.
• Strong experience in developing Marketing and Customer Communications plans. Advertising and/or creative agency experience an asset.
• Financial services marketing and advertising, required. Checking deposit acquisition experience preferred.
• Strong track record of building and managing relationships and accounts with multiple stakeholders. Advanced verbal and written communication skills, preferred.
• Ability to proactively identify challenges and independently develop options and recommendations on how to solve them.
• Deadline-driven. Exceptional project management skills and attention to detail are required. Advanced experience with Workfront or similar project management software highly preferred.
• Strong growth mindset, able to approach obstacles and challenges positively and with confidence to overcome them.
• Strong interpersonal skills; team player with the ability to merge varying points-of-view and build partnerships to get things done. You bring a collaborative working style to all that you do, and are able to influence meaningful action and change within a large, matrixed organization.
• Creative problem-solving skills and excellent creative sensibilities: well-developed ability to evaluate whether creative meets strategic objectives and brand standards.
• Results-driven: Adept at gathering and analyzing data to gain insight into what works, and develop recommendations to optimize marketing effectiveness.
• Comfortable working in constantly evolving, high growth environments; comfortable with ambiguity and agility of working in matrixed organizations.
• Strong proficiency in Excel, PowerPoint and Word, SalesForce, and a knowledge of financial marketing platforms through FIS preferred.

Salary:$72,500.00 - $134,500.00

Pay Type:Salaried

The above represents BMO Financial Group’s pay range and type.

Salaries will vary based on factors such as location, skills, experience, education, and qualifications for the role, and may include a commission structure. Salaries for part-time roles will be pro-rated based on number of hours regularly worked. For commission roles, the salary listed above represents BMO Financial Group’s expected target for the first year in this position.

BMO Financial Group’s total compensation package will vary based on the pay type of the position and may include performance-based incentives, discretionary bonuses, as well as other perks and rewards. BMO also offers health insurance, tuition reimbursem*nt, accident and life insurance, and retirement savings plans. To view more details of our benefits, please visit: https://jobs.bmo.com/global/en/Total-Rewards

Equal Employment Opportunity StatementBMO is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected. characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law.

We’re here to helpAt BMO we are driven by a shared Purpose: Boldly Grow the Good in business and life. It calls on us to create lasting, positive change for our customers, our communities and our people. By working together, innovating and pushing boundaries, we transform lives and businesses, and power economic growth around the world.

As a member of the BMO team you are valued, respected and heard, and you have more ways to grow and make an impact. We strive to help you make an impact from day one – for yourself and our customers. We’ll support you with the tools and resources you need to reach new milestones, as you help our customers reach theirs. From in-depth training and coaching, to manager support and network-building opportunities, we’ll help you gain valuable experience, and broaden your skillset.

To find out more visit us at https://jobs.bmo.com/us/en

BMO is committed to an inclusive, equitable and accessible workplace. By learning from each other’s differences, we gain strength through our people and our perspectives. BMO is an equal opportunity/affirmative action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Accommodations are available on request for candidates taking part in all aspects of the selection process. To request accommodation, please contact your recruiter.

Note to Recruiters: BMO does not accept unsolicited resumes from any source other than directly from a candidate. Any unsolicited resumes sent to BMO, directly or indirectly, will be considered BMO property. BMO will not pay a fee for any placement resulting from the receipt of an unsolicited resume. A recruiting agency must first have a valid, written and fully executed agency agreement contract for service to submit resumes.